Point of View: A Retrospective of Joe Sedelmaier (2009)

More storyteller than ad man

42 min · Dir. Marsie Jacober Wallach

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

Cast

Joe Sedelmaier

Self

Mike Plante

Self

Charles Mulvehill

Self

John Moschitta Jr.

Self

Trevor Groth

Self

Bob Garfield

Self

Cliff Freeman

Self

Tim Delaney

Self

John Deighton

Self

Lee Clow

Self

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